Electronic Arts Inc. was set to announce Thursday a new line, EA Sports Active, that runs on the Nintendo Wii console and aims to complement, not compete with, Nintendo's "Wii Fit" exercise title.
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Thursday, November 13, 2008
Electronic Arts wants to help people get fit, too
Following in the footsteps of Nintendo's popular "Wii Fit," the video game publisher known for the "Madden" football games is jumping into fitness software targeted mostly at women.
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