CEA 3-D TV study finds interest up, but education and content needed

Interest is heating up, and many consumer-electronics sales associates are excited for 3-D technologies, according to a study from CEA. The 3-D Retail Experience -- Opinions of Sales Associates survey of more than 250 retail sales associates selling 3-D TVs also found that many consumers are still confused about 3-D technology. Sales associates interviewed report that roughly 50% of shoppers have an overall positive response to 3-D technologies while only 2% respond negatively. Additionally, 80% of sales associates report seeing an increase in interest and traffic over the past several months. To help retailers answer many of the frequently asked questions, CEA has developed a 3-D TV primer at DigitalTips.org. CEA is also organizing National 3-D Demo Days (Sept. 10 to 12) and will provide retailers the tips and tools needed to offer the consumer the best possible 3-D retail experience.